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Real Estate

How Prestige Homes Doubled Their Site Visit Conversion Rate

A residential developer in Hyderabad was losing leads to competitors who replied faster. WADesk changed their speed-to-lead from 4 hours to 90 seconds.

2x

Site visit conversion

40%

More deals closed

90 sec

Avg lead response time

3 weeks

To full deployment

About Prestige Homes

Prestige Homes is a Hyderabad-based residential developer with 3 active projects — 2 BHK and 3 BHK apartments in the ₹45L–₹1.2Cr range. Their marketing generates 200–300 leads per month from Meta ads and real estate portals, with WhatsApp as the primary lead contact channel.

The Challenge

Prestige Homes was spending ₹4–5 lakh/month on lead generation. But their conversion from lead to site visit was a dismal 12%. The main culprits:

  • Leads came in through Magicbricks and Meta. Sales reps followed up hours later — sometimes the next day
  • 5 sales reps working off personal phones. No manager visibility into who followed up what lead
  • No follow-up system — a lead who didn't book a visit was simply lost
  • Brochures and floor plans shared manually, one by one
  • Competitors were calling and texting leads within minutes — Prestige was always second

"We were spending lakhs to generate leads and then losing them because we took 4 hours to follow up. By the time we called, the prospect had already booked a visit at another project." — Rohit Sharma, Sales Head, Prestige Homes

The WADesk Solution

Prestige integrated their lead sources with WADesk over 3 weeks. Here's what they built:

Instant lead response — New leads auto-trigger a WhatsApp template message within 60 seconds with project highlights, location, and a "Book Site Visit" button.
Smart assignment — Leads auto-assigned to sales reps by project interest. Each rep has their own WADesk login and a full conversation view.
Site visit reminders — Prospects who booked a visit received a WhatsApp reminder with location link, rep contact, and parking details the morning of the visit.
Re-engagement broadcasts — Cold leads (no response in 7 days) received a broadcast with a new offer or project update — 15% of cold leads re-engaged.

The Results (3 Months)

  • Lead-to-site-visit conversion rate doubled from 12% to 24% — same leads, faster follow-up
  • 40% more deals closed in Q3 vs Q2, with the same lead volume and same team size
  • Response time dropped from 4 hours to 90 seconds via automated initial outreach
  • Manager visibility improved completely — Sales Head can see all conversations and rep performance from one dashboard
  • 15% cold lead revival rate from weekly re-engagement broadcasts

"WADesk made our sales process look professional. When a prospect gets a WhatsApp message in 60 seconds with a beautiful project brochure attached, they know we mean business. We're closing more deals with the same team." — Rohit Sharma, Sales Head, Prestige Homes

Convert More Leads for Your Projects

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